CLOAK is a privacy-first fashion brand designing the next generation of personal protection — apparel and technology built for a world under constant observation.
The surveillance infrastructure surrounding modern life was built without your consent. CLOAK approaches this reality not with fear, but with craft — creating garments and tools that restore what passive observation has quietly eroded.
We believe privacy is a right, not a setting. Every product begins with a single question: does this give the wearer more control over who sees them?
Streetwear using materials and patterns that defeat camera-based recognition systems without sacrificing aesthetic.
Purpose-built accessories including VEIL — our flagship IR-equipped eyewear designed to defeat facial recognition.
CLOAK is not about evasion. It is about agency. The freedom to exist in public without being catalogued.
Currently in concept and development phase. Products are not yet available. Register interest to be first to know.
"We don't believe in hiding. We believe in choosing — who sees you, when, and on what terms."
We are building CLOAK because the relationship between individuals and surveillance has fundamentally changed — and fashion hasn't caught up.
We live inside a monitoring infrastructure that most people never consciously chose. Cities are threaded with cameras. Retail spaces record your movements. Algorithms learn your face, your pace, your daily pattern — not because you agreed, but because you showed up.
For a long time, the response to this has been digital: VPNs, encrypted messaging, ad blockers. These tools matter. But they leave the physical self unguarded. Your body, moving through the world, remains the most exposed version of you.
We don't believe in hiding. We believe in choosing — who sees you, when, and on what terms.
CLOAK begins from a simple premise: privacy should be something you can wear. Not a compromise between function and fashion, but a genuine synthesis — garments and tools that look exceptional and protect quietly.
Our products are designed for everyday urban environments. They are not tactical. They are not paranoid. They are considered, modern, and built around the idea that your presence in a public space should remain yours.
The surveillance landscape is accelerating. Facial recognition is expanding beyond policing into retail, transport, and event management. Gait recognition — identifying individuals purely by the way they walk — is already deployed in several countries. The window for designing counter-measures into everyday fashion is now.
CLOAK is building a full collection that addresses these vectors across apparel and accessories. We are moving deliberately: taking the time to build products that work, look right, and make a genuine statement about the world they were made for.
Every person should have the right to move through public space without being catalogued, scored, or tracked. CLOAK designs toward that right — not against any system, but for individuals.
Protection and aesthetics are not in tension. We hold both to an equally high standard. A CLOAK garment should be something you reach for first — not last resort.
We are honest about what our products do and what they don't do. The science of anti-surveillance is real and evolving. We'll always be clear about both capability and limits.
These are the ideas we are building toward. Every product below is in development — designed with intention, tested for efficacy, refined for everyday life.
Products not yet available · Register interest via contact
A premium organic-cotton hoodie featuring a bleach-dyed infrared-reflective wave band across the chest. The pattern is engineered to disrupt silhouette recognition in both visible and IR spectrum imaging while reading as clean, intentional streetwear in daylight.
A minimal-cut tee built around the same IR-disruption logic as the Shadow Hoodie. Wearable standalone or layered within the broader CLOAK system. The graphic is subtle — architectural, not loud — and works with or without the privacy context.
CLOAK's flagship technology product. VEIL is eyewear equipped with near-infrared LEDs that create a halo of light invisible to the human eye but blinding to camera sensors — particularly at close range. Designed to defeat facial recognition without altering your appearance in person.
A non-electronic companion to VEIL. Geometric eyewear frames designed with specific reflective geometry to confuse depth-estimation algorithms used in 3D facial mapping. Wearable without any battery or charging — protection built into the form itself.
Register your interest and we'll notify you when products become available.
Anti-surveillance fashion is not a metaphor. The techniques we use are grounded in how cameras, computer vision, and machine learning systems actually see — and where they fail.
Modern cameras and the AI systems attached to them have specific, exploitable limitations. They depend on consistent light, clean silhouettes, and recognisable facial geometry. CLOAK products are designed around those limits.
Our apparel uses patterns that disrupt how neural networks classify and segment the human form. Our technology products — particularly VEIL — operate in the near-infrared spectrum, a frequency range that most consumer and commercial cameras cannot filter without dramatically increasing hardware cost.
None of these methods make you invisible. What they do is introduce uncertainty into automated systems — raising the error rate to a point where reliable identification becomes difficult without human review.
Consumer and commercial cameras are broadly sensitive to near-infrared light (700–1000nm). VEIL's LED array emits in this range, creating sensor saturation that overwhelms facial feature detection without producing visible light to bystanders.
Convolutional neural networks used for person detection rely on learned shape boundaries. High-contrast patterns combining asymmetry with frequency variation introduce noise that degrades segmentation confidence below detection threshold.
Structured-light and stereo-camera facial recognition systems construct 3D depth maps to verify identity. Reflective geometric surfaces at key facial mapping points can return false depth data, preventing reliable model construction.
A longer-term research direction. Gait recognition systems model stride length, arm swing, and body proportion. We are exploring how footwear and lower-garment design may introduce controlled variability into these models.
Working in the visible and near-IR spectrum to confuse camera sensors before software processing begins.
Adversarial design that degrades person detection and silhouette recognition in deep learning models.
Reflective and refractive surface geometry that returns false data to depth-mapping facial recognition systems.
Ongoing research into gait and movement pattern disruption — the next frontier of biometric surveillance.
CLOAK products are designed for personal privacy in public spaces. They are not designed to facilitate crime, avoid lawful investigation, or evade accountability. We are committed to building tools that protect individuals from passive mass surveillance — not tools that enable harm. This distinction is foundational to everything we build.
CLOAK ("we", "us", or "our") operates this website and any associated services. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our site or contact us.
We take privacy seriously — it is foundational to what CLOAK stands for. We collect only what is necessary and will never sell or share your data with third parties for marketing purposes.
We may collect the following information:
We do not collect payment information at this stage, as products are not available for purchase.
We use the information we collect solely to respond to your enquiries, notify you of product availability if you have registered interest, and improve the content and experience of our website.
Your data is stored securely and we apply reasonable technical measures to protect it against unauthorised access or disclosure. We retain contact form data only as long as necessary to respond to your enquiry.
Our website may use third-party services for hosting, analytics, or form handling. These services are selected to be privacy-respecting and are contractually bound to process your data only on our behalf.
You have the right to request access to, correction of, or deletion of any personal information we hold about you. To exercise these rights, contact us at cloakclothes.info@gmail.com. If you are located in New Zealand, this policy is governed by the Privacy Act 2020.
Our website may use minimal cookies for basic functionality and anonymous analytics. We do not use advertising or tracking cookies. You may disable cookies in your browser settings without affecting your ability to use the site.
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. Continued use of the site following changes constitutes acceptance of the revised policy.
For any privacy-related questions, contact us at cloakclothes.info@gmail.com.
By accessing or using the CLOAK website, you agree to be bound by these Terms of Service. If you do not agree to these terms, please do not use the site.
CLOAK's website is an informational site presenting a product concept currently in development. No products are available for sale at this time. Nothing on this site constitutes an offer to sell or a binding commercial agreement.
All content on this site — including text, design, graphics, product concepts, and the CLOAK name and visual identity — is the property of CLOAK and is protected under applicable intellectual property laws. You may not reproduce, distribute, or create derivative works from this content without our express written permission.
You agree to use this site only for lawful purposes. You may not attempt to gain unauthorised access to any part of the site, use automated tools to scrape content, or submit false or harmful content via contact forms.
This site is provided "as is" without warranties of any kind. Product descriptions on this site relate to concepts under development and do not constitute verified technical specifications.
To the maximum extent permitted by law, CLOAK shall not be liable for any indirect, incidental, or consequential damages arising out of your use of, or inability to use, this site or its content.
These Terms are governed by the laws of New Zealand. Any disputes shall be subject to the exclusive jurisdiction of the courts of New Zealand.
For any questions about these Terms, contact us at cloakclothes.info@gmail.com.
Whether you're interested in the collection, want to collaborate, or just want to know more — we'd like to hear from you.
cloakclothes.info@gmail.com
Wellington, New Zealand
In development · Not yet for sale